The Systems Business

Case Studies

Real sales system builds for real businesses. What was happening before, what got built, and what changed.

Speed Gas operations
Speed Gas

Industrial gas supplier · Melbourne, Sydney, Brisbane

Website leads that used to sit in inboxes for up to 24 hours now get called within minutes. The sales operation was running on notebooks and manual workarounds; now the pipeline runs in a system every rep uses from their phone.

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Emerald Building Services
Emerald Building Services

Bespoke home builder · Melbourne

A project brief process that used to take 10 manual steps across four people now takes two. The sales operation ran on Kelly's inbox and a wall of email templates; now the pipeline runs the process - automated emails at each stage, project briefs that pre-populate and route themselves, and a visual view of every deal in flight.

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Whyte Gardens landscape project
Whyte Gardens

Landscape design and gardens · Melbourne

Andrew was doing his own tech setup and burning out on chasing leads who wouldn't respond. Now automated nurture handles the follow-up, and as the business has grown, that same system has become a framework his design team runs themselves.

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Carpet Court storefront
Carpet Court

Flooring and window furnishings · South Melbourne & Brighton

Following up a quote used to take a full day of cross-checking a calendar against a paper filing cabinet. Two earlier attempts to fix it had already failed. Now follow-ups run automatically every seven days, and the team does three quotes in the time it used to take to do one.

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If your business is in the $3M-$20M range and the sales system is the bottleneck - let's talk.